Primrose Maxi in 'Lou Bell'

$295.00
Order before 2pm Monday to Thursday for free, same day shipping.

The Primrose dress is the ultimate maxi dress. The perfect balance between style, comfort and versatility. And yes, she has pockets. 

The square neckline feature is flattering for a fuller bust, designed to sit on your cleavage, with the back neckline giving you the right amount of coverage. 


Designer Style Tip: Dress down the Primrose Maxi with flats and push her sleeves up for a more casual look when brunching with the girls.
For a more formal look, pair her with a killer pair of heels, hair up and fabulous earrings. 

Featured in 'Lou Bell'

Carly wears: Size 10. The length of the dress from neckline to hem is 118cm. 

Product Features:
  • Square neckline to flatter a fuller bust
  • Bell shaped sleeve cuff, with shirring and frill detail. Can be worn just below the elbow or extended to sit on the wrist
  • Tie feature across back of neck
  • Square back neckline that covers bra straps
  • Shirred back panel for comfort and flexibility over the bust
  • Maxi length
  • A-line skirt shape with layered frill feature
  • Large, functional pockets
  • Back zip
  • Lined bodice
  • Bra strap clips

Product Materials + Care

  • Created out of 100% GOTS Certified Organic Cotton
  • Cold gentle machine wash
  • Iron on reverse side