The creation of Field, a label full of intent.

Ever had an event coming up and struggled to find something to wear? I have faced the same issue for most of my life, only made harder with an E bust size and a taste for quality made clothes that I can wear again and again.

It wasn't until I was asked over and over where I used to purchase dresses I wore, that I realised there was a huge gap in the market for well made, feminine and well fitting dresses that cater for a fuller bust. So in May this year, Field was hatched.

Every single aspect of the label is considered. From the sustainability and ethical standards of the manufacturer, right down to the seeded paper swing tags where you can buy a dress and then gift yourself some flowers, three weeks later.

This is not your standard label. It is a shakeup of the industry and one that is certainly not too soon. Welcome to Field. If you're a woman who desires gorgeous, versatile pieces that you can love for years to come, this is your new first stop shop.

Thank you for being here and supporting my dream and my "going to do something about" the issue that was always struggling to find something beautiful to wear.

Edwina x